Digital Marketing Audit
Our Digital Marketing Audit is designed to maximize returns on your marketing investments by testing and validating your branding strategies, establishing a baseline for your PPC campaigns, and identifying key areas to improve your marketing assets. Key growth metrics and conversion targets for the achievement of your immediate and long term goals are defined, enabling you to get the most out of digital marketing for your business.Free Consultation
- Setup Google Analytics, data tracking, and campaign metrics.
- Launch managed PPC campaigns based on your available digital marketing data and current branding strategies, including: market analysis, audience targeting, brand messaging, and competitive analysis.
- Create landing pages for target keywords integrated with heat mapping for tracking, evaluating, and micro-targeting aggregated user activity.
- Execute processes for rapid marketing tests to produce as much quality data as possible.
- Analyze quality of the traffic produced by the campaign, noting audience targeting, keywords, and angles that produced the best results for various business goals (i.e. brand awareness, lead generation, and sales).
- Analyze aggregated heat maps of user activities on landing pages, evaluating the ads driving traffic to each page and how the resulting audience traffic engages the content.
- Hypothesize optimized audience targeting based on outcomes of overall evaluation.
- Revise PPC campaigns based on outcomes of HYPOTHESIS phase.
- Boost PPC ad spends to evaluate results at increased scale.
- Deliver testing and validation results of your initial branding strategies.
- Deliver roadmap to increase returns from ongoing branding and digital marketing efforts.
- Deliver data-based strategies and guidelines to improve your primary marketing assets, such as website, social media, and creative elements.
Over 1,000 U.S. businesses were asked if they considered their digital marketing to be effective...
~ 2016 Marketing Trends Report