The digital age has brought with it, with all its astounding technology, the idea that the computers, not people, are running more and more of the world—and that may be true. But people forget that digital has brought marketers and potential buyers into a level of intimacy never seen before.
Because an online marketer is speaking directly to you, yes, you.
You are no longer treated as a part of a group. You are now an interested individual receiving messages you have indicated you are eager to hear. The messages are tailored to you—not the other people in your household, or your neighbors. Just you.
Your online behavior has created it. When the product you’ve searched has sent you an ad in response, it is meant to build a relationship with you.
If you have a product or service you’d like to expose, do it with digital/online marketing. And a have a good story to tell. Like any good relationship, you’ll have to give something of yourself to gain their trust.